Premier by Etiqa

Etiqa Insurance Singapore has introduced Premier by Etiqa, a suite of legacy planning solutions for high-net-worth individuals that offers wealth accumulation, asset diversification, wealth distribution, business continuity, and exclusive access to its “proprietary investment advisory service.”

To promote the new offering, Etiqa has launched an integrated campaign across print, digital, out-of-home and video, along with a new dedicated website that highlights the new services.

“Legacy planning is an important consideration when developing a sound financial strategy. However, most people don’t think about what they’d like to leave behind, or how they can do it effectively. Our ad campaign highlights the unfortunate outcomes of not having appropriate succession plans in place using a more light-hearted approach than is normally seen for this important subject.” – EVP and head of partnerships distribution at Etiqa Singapore, Simon Ashton.

Check out the ads here: