The Power of a Selfie: Legal & General America Launches, An Engaging New Way to Receive a Life Insurance Quote by Simply Uploading a Selfie

Life Insurance Company Partners with Lapetus Solutions to Launch Innovative Website to Produce a Life Insurance Quote Based on a Selfie Photo 


Legal & General America has launched an easy and engaging way to obtain a life insurance quote: simply submit a photo of yourself, otherwise known as a ‘selfie’, and let technology do the rest. provides a life insurance quote by estimating an individual’s age, gender, and body mass index (BMI) using an individual’s selfie photo. Legal & General America is the first in the life insurance industry to roll out the selfie-quoting technology. This groundbreaking digital experiment, now in beta phase, is made possible through a partnership with Lapetus Solutions, Inc (LSI), the science and technology company that created the new facial analytics technology. Utilizing their platform, Legal & General America is able to analyze a selfie to provide an indicative quote for life insurance. A customer can then provide exact answers, update the amount of desired life insurance, and receive a personalized quote based on accurate information. Customers can then apply for a term life policy online which takes just a few minutes.


“This could revolutionize the life insurance application process for millions of consumers, as it allows for a much more engaging user experience while also showing in a matter of seconds how affordable a life insurance policy can be,” said Jim Galli, Executive Vice President, Business Strategy and Innovation for Legal & General America.


The initial beta launch of SelfieQuote will be available for a limited time. Insights from this experiment will determine if selfie-quoting will become a permanent feature on Users can test-drive this feature at Learn more about SelfieQuote on Legal & General America’s Facebook, Instagram, and Twitter.


About Lapetus Solutions Inc. 

Lapetus Solutions is a science and technology growth company developing tools and platforms that enable industries relying on life event prediction to reduce and replace their dependence on traditional assessment methods with faster, more cost-effective and accurate results. Lapetus has a team of internationally recognized scientists in Biodemography, Facial Analytics, Health, Aging and Data Science. Learn more at


About Legal & General America 

Legal & General America (LGA) is part of the worldwide Legal & General Group. For over 65 years, the Legal & General America companies have been in the business of providing financial protection through life insurance for American families. The Legal & General America companies are Banner Life Insurance Company and its subsidiary William Penn Life Insurance Company of New York. With more than $48 billion in new coverage issued in 2016, LGA is ranked in the top ten of U.S. life insurers and ended 2016 with in excess of $678 billion of coverage in force with almost 1.2 million U.S. customers. LGA shares Legal & General’s independent financial strength ratings: A+ Superior from A. M. Best and AA- Very Strong from Standard and Poor’s and Fitch. To learn more, visit


Source: Legal & General America