Policygenius welcomes Maya Gumennik as Head of Marketing
Policygenius announced the hiring of Maya Gumennik as the company’s Head of Marketing. Gumennik will oversee the company’s marketing strategy and manage the marketing team.
Gumennik was Senior Vice President of Performance Marketing at online insurance marketplace EverQuote, where she led growth teams across the company’s auto, home, life, and health insurance verticals. Prior to that, Gumennik spent eight years at Tripadvisor, where she held various marketing positions, most recently serving as the Head of Marketing for the eight SmarterTravel Media consumer brands. In this role, Gumennik ran the in-house marketing department across marketing channels, from PR to a one-billion-keyword search engine marketing program.
“I’m delighted to welcome Maya as the leader of our innovative marketing team. Maya’s impressive success in marketing strategy will make her an immense asset to our marketing team. Her experience in marketing will be instrumental in driving our brand awareness and getting more consumers the financial protection they need.” – Jennifer Fitzgerald, Policygenius CEO and co-founder.
“Policygenius leads the industry in tackling insurance from the consumer pain point perspective. This is a company that didn’t shy away from the hard work; they built a needed online product, valuable content, and an intuitive consumer experience. It’s a rare opportunity to be able to scale on such a solid foundation, and I’m thrilled to join this talented team as we work to make Policygenius a household name.” – Maya Gumennik, Policygenius Head of Marketing
Prior to Tripadvisor, Gumennik worked for several management and private equity consulting firms. She holds a B.A. in Economics from Harvard University and an MBA from Harvard Business School.