Pioneer partners with CerebrumX

Pioneer Corporation , a provider of digital entertainment products, is investing and partnering with connected car platform CerebrumX .

Founded in 2020, CerebrumX works with automotive OEMs to operate a platform that collects, integrates, and analyzes real data from more than 15 million vehicles (70% of all connected vehicles in the North American market) and provides services for third-party partners in insurance, fleet management, and more.

Through this partnership, Pioneer and CerebrumX will expand their collaborative business globally, starting with North America and Japan, and aim to provide a one-stop connected service platform that supports both connected vehicles and existing unconnected vehicles retrofitted with Pioneer connected aftermarket products.

With CerebrumX’s ADLP, a single platform to tap both connected and non-connected vehicles, the joint solution will help fleet operators with real-time monitoring to optimize Total Cost of Ownership (TCO), auto insurers to develop personalized insurance plans based on the driver’s behavior, promote green mobility with long range EVs as well as create solutions for vehicle downtime and maintenance.