PIB Group to acquire Vitaance
UK-based specialist insurance intermediary PIB Group is planning to acquire Vitaance , a Spanish wellbeing and employee benefits technology platform, pending approval from the Dirección General de Seguros y Fondos de Pensiones (DGSFP).
Founded by Ana Zamora, Vitaance unifies employee benefits and insurance in one platform, allowing companies to create personalized compensation plans that combine flexible pay, social benefits, and wellbeing programs across physical, mental, and financial health. Using gamification and behavioral science, it drives employee engagement while simplifying administration through analytics dashboards.
With 10,000+ active users and projected 200% year-over-year growth in 2025, Vitaance operates through a technology firm, brokerage, and underwriting agency—the latter two awaiting DGSFP validation. Zamora will join PIB Group Iberia as Director of Flexible Remuneration, overseeing the integration and expansion of wellbeing initiatives within PIB’s Employee Benefits division, led by Silvie Cuijpers.
“Employee benefits is a key area in our strategic plan, and the role of technology in this process is undeniable. The acquisition of Vitaance and the appointment of Ana Zamora as head of the division will position us as one of the leading players in compensation and wellbeing solutions.” – Martín Navaz, CEO of PIB Group Iberia.