PHEW Launches Insurance Chatbot in Asia

PHEW, a digital platform for insurance professionals in Taiwan, has announced the launch of its insurance chatbot. PHEW is one of the brands operated by PruWell International, which builds digital platforms that connect consumers with the right insurance products at the right time.

Insurance advisors can customize the chatbot for their individual sales and marketing efforts towards their existing and prospective customers.

“The Insurance Chatbot empowers insurance professionals and enables them to provide better services to their customers, combining AI and Human Intelligence.” – Founder and Chairman of PruWell International, the parent company of PHEW, James Liu.

Founded in 2016, PHEW started as an insurance content provider. To date, it has published nearly 10k insurance content articles and achieved 17m page views. Today, PHEW has become an insurance advisor enablement platform. It has developed various digital tools to track the preferences and behaviors of web visitors, and to identify relevant insurance products to sell to customers on behalf of advisors.