Petplan partners with The Dodo
Petplan Insurance announced it is partnering with animal media brand The Dodo to reinvent pet insurance. Petplan will assume the name Fetch by The Dodo in 2021 combining best-in-class insurance technology and superior coverage with the brand strength and massive community of The Dodo.
Fetch by the Dodo will include a new, one-stop mobile app that offers pet parents instant access to their insurance plans, a robust pet community, and personalized pet health and wellness information. It will launch with Petplan’s more than 250,000 existing members and extend its offering to The Dodo’s pet-owning audience of 100 million Americans.
“This partnership joins our superior coverage, service, and technology with the reach, engagement and storytelling brilliance of The Dodo. Together we’ll create a world of wellness benefits for pets, and put it right in the hands of their adoring parents.” – President & CEO of Petplan North America, Paul Guyardo.
“The Dodo is beloved across every social media platform and continues to expand and diversify its consumer touchpoints from Netflix, to children’s books and podcasts, so this is a huge next step in our brand’s growth. We are excited to partner with Petplan to extend The Dodo’s voice, mobile content creation and marketing expertise to reimagine what pet insurance looks like for today’s consumer.” – President of The Dodo, YuJung Kim.
Leading up to the launch of the partnership, Petplan has been investing in technology to deliver an intuitive mobile experience that provides seamless claims processing and world-class customer service. In addition, Petplan is building an analytics capability using artificial intelligence and machine learning to predict a pet’s health trajectory and provide tools that will improve pet wellness and decrease vet care costs.
The pet insurance market remains extremely underpenetrated, and Fetch by The Dodo is poised for aggressive growth when it launches next year. An expert in scaling direct-to-consumer businesses including Discovery’s Eurosport Player and DIRECTV, Paul Guyardo, CEO of Petplan, will become CEO of Fetch by The Dodo. Ben Lerer, CEO of Group Nine Media, The Dodo’s parent company, has joined the Fetch Board of Directors. The Dodo will hold an equity stake in the Fetch business and hire a dedicated team of content creators, brand and growth marketers, and social media managers to collaborate with the existing Petplan team.