Petline Launches D2C Brand Peppermint

Petline, the first and only licensed insurance company in Canada to focus solely on pet health insurance, has launched Peppermint, a new pet insurance solution that will help budget-conscious pet owners protect their pets.

Now pet owners have the power to purchase insurance at a price point that fits their budget. Customers can choose from four different plans (Lite, Base, Plus, and Prime) that start with customized coverage levels for accidents and illness and include special coverage for alternative therapy, behavioral therapy, and medical devices.

“We’re so excited to launch Peppermint to make quality pet insurance more accessible to Canadian pet owners. Peppermint is an easy and affordable approach to loving pet care that will make a difference for our customers.” – Vice-President of Petline, David Fitzpatrick.

Get a feel for the flow below: