Peterson Private Equity backs Pupford

Peterson Private Equity has invested in Pupford , a Utah-based direct-to-consumer pet brand providing dog owners the resources they need to train and raise healthy dogs, beginning at the puppy stage.

Pupford has produced a large library of dog training content that has engaged over 2 million pet parents to date. Pupford also sells nutritious training treats and other dog products via its website, mobile app, and other retailers.

“Peterson has been a fantastic partner for us so far – from the start, you can tell they care about us as entrepreneurs as well as supporting our vision of helping pet parents build a better relationship with their pup. Brett, Jordan, and the  whole team at Peterson are helping us continue to create one of the most meaningful brands in  the pet space.”  – Mike Steele, CEO of Pupford.

In addition to Peterson, co-investors in Pupford include Bob Rubin (Former CEO, Solid Gold Pet), Zak  Zarbock (Founder, Zarbee’s Naturals), Beau Oyler (Founder, Enlisted Design), and Skyler Meine (Founder, IdealShape).

“We are thrilled to back such talented entrepreneurs in the growing pet market, behind strong consumer and direct-to-consumer trends.” – Brett Stohlton, partner at Peterson.

“We have a conviction on Pupford’s unique customer acquisition and engagement strategy and are excited to partner with the Pupford team in executing their product vision in this next chapter of growth.” – Jordan Lusk, VP at Peterson.