Penn Mutual targets women with new brand
Carol L. Hager, a Financial Adviser at myWorth, shares a lesson-learned from working with clients.
Penn Mutual has announced the launch of myWorth, a company dedicated to bridging the confidence gap between women and their money and bringing them the resources they need so they can take charge of their financial futures.
According to a recent Gender Gap in Financial Literacy study, 90% of women will be solely responsible for navigating their finances at some point during their lifetime. In addition, women have a unique set of financial hurdles including longer life expectancy and career interruptions due to family responsibilities such as child rearing and aging parents, which have an impact on their savings and financial decision making.
“A watershed moment is upon us and it is likely that history will remember this as the time when women found their voices and realized just how powerful they really are. By partnering with women to navigate life’s moments by offering them advice, education and a sense of community, the dreaded words of ‘financial planning’ will actually make them feel strong, secure and proud.” – Head of Vision and Brand at myWorth, Ande Frazier.