Parento rebrands

Parento , an insurance-based solution for paid parental leave, has rebranded.

“Our refreshed brand, anchored by two penguins and their chick, best aligns with the necessary work Parento is doing to make paid parental leave accessible and attainable for employers and employees. Parento is a first-of-its-kind holistic approach to paid parental leave and parenthood.” – Director of Marketing, Tiarra Hamlett.

Founded in 2019, Parento is an insurance-based program enabling employers to offer from 6 to 16 weeks of up to 100% paid parental leave for birthing and non-birthing parents, including adoptive, foster, and same-sex parents.