Pacific Life Has a New Look

Pacific Life, which is celebrating 150 years of service this year, has launched a newly transformed website.

Before:

After:

The new website features educational content on relevant topics, and offers tools such as financial calculators to help customers get the info they need.

“Customers want to do their own research, in addition to engaging with their financial professional. Our goal with the new website is to more effectively interact and build meaningful connections with our audiences in straightforward language they can use. Moving forward, we will use an analytics-driven content strategy to ensure we are keeping the website fresh and delivering relevant information.” – Executive Vice President and Chief Operating Officer at Pacific Life, Adrian Griggs.

Bottom Line: change was in the air, as reported by Coverager.