Outside acquires Inntopia to expand adventure travel offerings
Outside has acquired Inntopia , a provider of booking, marketing, and business intelligence solutions for adventure travel and hospitality.
Inntopia, is a Spot Insurance partner, and serves over 200 resorts and destinations across North America, Europe, and Australia, enabling direct-to-consumer and multi-vendor bookings for ski resorts, national parks, golf resorts, and other travel hubs.
The acquisition enhances Outside’s ability to integrate adventure travel experiences with its content, technology, and audience of over 100 million registered users. Inntopia’s platform will now have access to Outside’s network of tourism partners and advertising channels, enabling new revenue opportunities through bundled travel packages and data-driven insights. The deal also positions Outside to create an adventure travel retail media network, leveraging consumer data for targeted advertising.
BrightTower advised Inntopia on the transaction. Terms were not disclosed.
“The acquisition of Inntopia is a major step forward in our mission to get everyone outdoors by inspiring them with our content, activating through our technologies, and ultimately celebrating their adventures on our social platform. By combining our content, utilities, and community with Inntopia’s booking platform technology and research, we’re creating a one-stop shop for outdoor adventure travel. We’re excited to offer our users a more seamless and personalized experience, and we’re confident that this acquisition will accelerate our growth and solidify our position as the leading active lifestyle platform.” – Robin Thurston, CEO of Outside.
“We’re thrilled to join forces with Outside, a company that shares our passion for the outdoors and our commitment to providing exceptional travel experiences. Our booking platform is a perfect complement to Outside’s content, utilities, and community, and we’re excited to work together to create the ultimate travel platform for outdoor adventurers.” – Trevor Crist, CEO of Inntopia.
