Open CNP invests in MiTrust

Open CNP, the VC arm of CNP Assurances, has taken a minority stake in MiTrust, a French startup that allows users to share their personal data with companies.

Launched in 2019, MiTrust allows users to select, filter and share personal data directly from eligible data sources (banks, telephone companies, energy providers, government departments, etc.) with other companies. MiTrust’s services are already used by customers in France, Germany and the Netherlands in sectors such as financial services, HR, vendor compliance, online betting, and more.

“After only a few weeks of discussion with MiTrust, we identified many use cases in our various businesses. This financial investment made all the more sense given our shared values around digital moderation, responsible sharing of personal data and our common vision on simplifying customer journeys.” – Hervé Thoumyre, head of customer experience & IT at CNP Assurances.