OnStar Insurance to become General Motors Insurance

GM Financial announced that its OnStar Insurance brand will be renamed General Motors Insurance.

The move comes after the insurance unit shifted strategies from an agency model to a full-stack carrier wholly owned by GM Financial.

OnStar Insurance is currently available in Arizona, Texas and Illinois, with growth and market expansion expected in 2024 and beyond.

“Shifting to the GM Insurance name and branding will drive increased product awareness and understanding among GM customers and allows us to better reach these customers at key milestones in the vehicle ownership life cycle, ultimately providing an auto insurance product that is safer, smarter and more personalized. Transitioning to GM Insurance also establishes stronger alignment with General Motors’ core strategies and operations, allowing us to realize further enterprisewide synergies.” – Andrew Rose, president of GM Insurance and EVP at GM Financial.