OnStar Insurance drops American Family

OnStar Insurance has stopped referring shoppers to American Family.

The site of the General Motors subsidiary now displays a message to shoppers interested in a quote, stating that insurance is not available in their state. Last May, OnStar Insurance announced that it completed its nationwide rollout.

In addition, the site now displays a message at the bottom that policies are underwritten and issued by OnStar National Insurance Company. Previously, policies were underwritten and issued by member companies and affiliates of Homesite Group. In California, insurance policies were underwritten and issued by American Family Connect Property and Casualty Insurance Company and American Family Connect Insurance Company.

We reported on several occasions that GM is building an insurance company. Earlier this year, the carmaker filed to trademark “GM Financial Insurance Company” and last year OnStar Property and Casualty Insurance Company was established. General Motors has also been on a hiring spree, and one recent opening captured by Coverager was for an insurance customer service supervisor. “As an integral part of the beginning stages of our insurance company, the Insurance Sales and Service Supervisor is a critical component to a successful launch and as a result must display and exhibit an entrepreneurial mindset,” the job posting reads.

According to traffic data, the OnStar Insurance website saw an average of ~63k monthly visits between April and December of 2022.