https://www.facebook.com/rudywilkjr/posts/793577137506617
The direct channel was Root’s primary growth driver in the quarter, fueled by performance marketing.
The direct channel was Root's primary growth driver in 2023, fueled by performance marketing and organic traffic.
Bonakdarpour took charge of Root's tech department following the quick departure of former CTO Anirban Kundu in 2021.
Root ends Q3'23 with 259,522 policies in force.
