Nuzzle: great technology coupled with great insurance

California-based startup Nuzzle wants to address two things: a lost pet and a sick pet. Nuzzle, which just launched today, is a GPS-enabled pet collar coupled with a mobile app that allows pet parents to keep track of their pets as well as purchase insurance via Embrace Pet Insurance . Recall: Ohio-based Embrace provides pet health insurance products that are underwritten by American Modern Home Insurance Company and has raised $5.3 million in funding since its inception. What’s unique about Nuzzle is the fact that its business model isn’t based on a subscription fee making the pet tracking device and app free. Bottom Line: an ecosystem promoting pet wellness.