Novacap backs

Private equity firm Novacap has acquired a major stake in Toronto-based financial and insurance aggregator .

Founded in 2010, (a team of ~116) is an online financial marketplace that provides Canadians with price comparisons on financial products like mortgages, credit cards, insurance products and more. also offers Canadians access to in-house mortgage, auto insurance and home insurance brokers. Alongside its educational platform , the two attract over 19 million users a year.

The news follows the aggregator’s launch of RH Insurance last year – an insurance agency for personal and commercial products.

“’s aim is to provide users with a transparent and frictionless shopping process, matching individual customer needs with the most suitable products and service providers. With the Novacap team on board, we can build on our momentum and accelerate our growth, both organically and through acquisitions.” – James Laird, Co-Chief Executive Officer of