Notch raises $30 million

Notch, an AI platform for regulated industries, announced a $30 million Series A funding round, bringing total funding raised to $45 million. The round was led by Headline with participation from Lightspeed Venture Partners, Jibe Ventures, Illuminate Financial, and Phoenix Insurance.

Founded in 2021 as Influrance to offer coverage against Instagram account hacks, Notch is now building “the AI operating system” for regulated industries with an initial focus on global insurers, large brokers, and financial institutions.

The Series A funding will accelerate Notch’s expansion in the US.

“The insurance industry is beginning to understand the full potential of agentic AI. However, much of the market today is focused on point solutions that automate individual tasks, resulting in fragmented systems and mounting technical debt. The bigger opportunity is connecting broker and policyholder interactions directly to governed, compliant operational execution across the insurer’s core workflows. That’s where AI moves from incremental efficiency to a real end-to-end competitive advantage.” – Notch Co-Founder and CEO Rafael Broshi.

“The insurance industry has moved beyond experimenting with AI and is already using it in day-to-day operational workflows. The hard part is building systems that meet governance and reliability requirements while also improving the customer experience. Policyholders expect to handle actions on their own, get answers quickly, and communicate in natural language that understands their situation. That combination is very difficult for most companies to build internally. You need to be able to explain every decision it makes, keep it under control, and trust that it’s consistently accurate. Notch has created a system that does just that.” – Gil Tamir, Phoenix’s Deputy CEO & Director of Innovation and Technology.