Not Enough Love for myLucy

Swiss mobile-first digital broker myLucy was established in 2016 with the idea of offering customers a mobile app to manage their insurance policies.

Before:

After:

Basically, a ‘download’ button turned to a ‘contact’ button. Never a good sign. In a press release issued by the startup back in Nov. 12, 2016, it was mentioned that it was looking for investors. Perhaps it is still looking.

Let’s move on. myLucy is led by Reto Schabron, who is a member of the core team of cleverDrive, an emerging pay-per-mile car insurance scheme based out of Vaduz, Liechtenstein.

cleverDrive is currently a team of 5 led by CEO Patrick Ziegler.