Noblr car insurance launches In Louisiana

San Francisco-based car insurance company Noblr is now available in Louisiana. The company was founded in 2017 and is backed by Hudson Structured Capital Management, White Mountains Insurance Group, Ltd., and Third Point Reinsurance Ltd. Its premise is “smart car insurance for smart drivers” that rewards its members’ good driving habits by giving highly accurate, competitive rates that are based on, among other things, time of driving, road choice, quality of driving, and miles driven.

It operates as a reciprocal exchange in which customers are members who help steer the company’s direction. In addition, it has a service hub in Austin, TX.

“We’re excited to launch in our sixth state, and to bring an empowering car insurance experience to drivers across Louisiana. We couldn’t be better timed to help our members benefit financially. Noblr members only pay for the miles they drive, which can help them save a considerable amount during the times they may find themselves driving less, such as the current extraordinary circumstances presented by COVID-19. When our members do get back on the road, they can still save substantially by leveraging Noblr’s technology to make safer, money-saving choices.” – Gary Tolman, Noblr Co-founder & CEO.

Noblr’s behavior-based pricing measures how well and how much a member drives, every time they drive. Members can save money if they drive less, brake and accelerate mindfully, and don’t text while driving, among other factors.