NFP and NHL announce partnership

Insurance broker NFP and the NHL announced a new multiyear North American partnership, naming NFP the official business insurance brokerage partner of the NHL.

The new partnership provides NFP with a variety of exclusive marketing rights and designations that will connect the brand with the NHL and its fans through the league’s vast marketing, digital and social media channels.

The partnership begins immediately, and NFP will receive broadcast exposure through Digitally Enhanced Dasherboards, the league’s advanced approach to dynamic dasherboard advertising during marquee NHL events – NHL Winter Classic, NHL Stadium Series and NHL All-Star Weekend – throughout the partnership. In addition to community engagements and experiential elements, the NFP brand will also be visible in various ways at these NHL events, such as with branded dasherboards and in-arena and in-stadium signage.

“Long-term partnerships are at the heart of NFP’s success and our relationship with the NHL is one that we are particularly proud of. Over the past several decades, we’ve supported the League’s growth and success with specialized risk management expertise and insurance solutions. We look forward to continuing to deliver value to the NHL’s business while seizing the opportunities of this new element of our partnership.” – Doug Hammond, NFP’s chairman and CEO.

“This is an exciting milestone in our relationship with the NHL and the growth of our sponsorship portfolio. With aligned values and an international focus, we’re looking forward to a collaboration that elevates our community impact and maximizes the value of the partnership for everyone involved.” – Eric Boester, NFP’s EVP and CMO.

“NFP has been the NHL’s insurance broker for more than 30 years and a critical partner for NHL business operations. We are thrilled to expand our long-term relationship into an official NHL partnership, NFP’s first with a national sports league. NFP sees the immense value the NHL audience can deliver to drive business, and through our partnership, NFP will be able to tell impactful stories to NHL fans and NFP customers around ways we are working together while also engaging with future customers through unforgettable hospitality experiences at tentpole League events.” – Keith Wachtel, NHL chief business officer and senior EVP.