Nextdoor Announces Your Home Real Estate Feature
Nextdoor announced Your Home, a real estate feature, to provide agents with greater visibility among neighbors as they build their local reputation at the neighborhood level.
We just launched Your Home, a brand-new feature that gives you more insight into the value of your biggest asset – your home! Log in to check out the Home Value Calculator, recently sold homes and market trends, and more! Details on our blog: https://t.co/VERSj1RSSE pic.twitter.com/oQscu4xCvT
— Nextdoor (@Nextdoor) June 25, 2019
With 1 in 4 conversations on Nextdoor related to real estate and the home, real estate agents are turning to Nextdoor to engage in the conversation, position themselves as the neighborhood expert, and utilize the focused reach of the network to strategically share neighborhood tips and advice. Real estate professionals’ engagement on Nextdoor is enabling them to become synonymous with a neighborhood, serve as a trusted and valuable resource to residents, and gain a digital word of mouth reputation as a desired listing agent.
With Your Home, agents will be able to increase brand exposure as their business and contact information will now be featured alongside the content and insights homeowners value most– their home. Agents will be able to connect with a premium audience who are actively researching the local real estate market and/or the value of their home and showcase local expertise. Nextdoor is the only consumer platform that verifies who lives within the home and provides an effective digital communication platform for real estate agents to engage in 1:1 conversations about the home.
“We know that real estate agents are the true local experts of communities. Nextdoor continues to be invested in this by building out our existing tools to provide meaningful ways for agents to connect with potential home buyers and sellers. With Your Home, agents have yet another touchpoint to build their brand, establish credibility, and build relationships with the neighbors they serve.”- Lauren Nemeth, Chief Revenue Officer of Nextdoor.
