Next Insurance appoints Spotify executive to lead creative team

Small business insurer Next Insurance announced the appointment of Spencer Hansen as the company’s new Executive Creative Director. He will be charged with “re-imagining the brand and raising the standard for its creative output across the board.”

“Welcoming Spencer to the team is another meaningful step in establishing Next Insurance as the premier brand for small business insurance. Spencer has delivered some of advertising’s most breakthrough work in recent years and he has a talent for delivering authentic brand experiences. We are looking forward to his creative leadership as we build out a brand users love and the most affordable and tailored insurance product on the market.” – Melanie Chase, CMO of Next Insurance.

Spencer Hansen joins Next Insurance following his most recent role as a Creative Director at Spotify, where, for nearly four years, he and the brand team redefined how impactful creative could be produced in-house. While at Spotify, Hansen worked on numerous widespread ad campaigns, collaborating with the likes of Pharrel Williams, Ed Sheeran and the cast of Queer Eye. Hansen also earned an Emmy nomination for his work on Spotify’s 2017 “I’m with the Banned” social impact campaign.

Prior to Spotify, Hansen worked at Droga5, Publicis Groupe, as well as many other NYC creative agencies spanning 11 years in the New York advertising community. He’s worked on campaigns for the likes of Google Android, Mercedes Benz, Dixie, Smartwater and more. Hansen’s work has garnered winning recognition from industry giants such as Cannes Lions, D&AD, One Show, The FWA, Clios, The Webby Awards and many others.

“I see impactful brand work as a natural extension of authentic company behavior. I believe there is a distinct way to expand the disruptive approach Next Insurance has taken in the small business insurance space and transfer that to the company’s overall brand identity. Small business owners are smart, creative and brave individuals and that gives us the permission to mirror those values in our creative work.” – Spencer Hansen, Executive Creative Director at Next Insurance.

Bottom Line: Lemonade’s Jorge Espinel comes to mind (also ex-Spotify).