New strategy

South African price comparison site Click n Compare will be rebranding to Compare Guru and introducing an animated character called The Guru over the next month. Also, the new site will feature a financial assessment tool and a ‘Ask the Guru’ page, where users will be able to log any finance-related questions to be answered within 24 hours. Bottom Line: in the comparison business of mobile, broadband, travel packages, insurance and financial services since 2013.