NerdWallet files Form D with the SEC

San Francisco-based personal finance hub NerdWallet filed its Form D with the SEC in connection to an equity round totaling $54 million. Founded in 2009, the company (a team of 580) operates across several verticals such as Credit Cards, Investing, Personal Loans and Mortgage where it offers advice and tools to guide consumers on their money moves. To date, the company secured $105 million in a mix of equity and debt financing rounds.

In October, NerdWallet, which currently makes over $150 million annually in revenues, announced the acquisition of New York-based Fundera , an online resource for small and medium-sized businesses. The news followed another acquisition of Know Your Money , the UK-based equivalent of NerdWallet that has since been rebranded to; signaling the company’s global expansion.

NerdWallet has been operating an insurance agency – NerdWallet Insurance Services – at least as of 2016 and more recently it announced its partnership with QuinStreet to power its auto insurance marketplace.

Over the past 12 months, NerdWallet attracted over 216 million web visits with outgoing visits totaling 7 million. 2 of the top 10 outgoing destinations are related to insurance.

Domain Category Outgoing Traffic Search engine 718k Insurance 404k Insurance 312k Banking 302k Lending 275k Banking 248k Lending 206k Lending 194k Lending 173k Govt 163k