NerdWallet files Form D with the SEC

San Francisco-based personal finance hub NerdWallet filed its Form D with the SEC in connection to an equity round totaling $54 million. Founded in 2009, the company (a team of 580) operates across several verticals such as Credit Cards, Investing, Personal Loans and Mortgage where it offers advice and tools to guide consumers on their money moves. To date, the company secured $105 million in a mix of equity and debt financing rounds.

In October, NerdWallet, which currently makes over $150 million annually in revenues, announced the acquisition of New York-based Fundera , an online resource for small and medium-sized businesses. The news followed another acquisition of Know Your Money , the UK-based equivalent of NerdWallet that has since been rebranded to nerdwallet.com/uk; signaling the company’s global expansion.

NerdWallet has been operating an insurance agency – NerdWallet Insurance Services – at least as of 2016 and more recently it announced its partnership with QuinStreet to power its auto insurance marketplace.

Over the past 12 months, NerdWallet attracted over 216 million web visits with outgoing visits totaling 7 million. 2 of the top 10 outgoing destinations are related to insurance.

Domain Category Outgoing Traffic
google.com Search engine 718k
autoinsurance.insure.com Insurance 404k
nextinsure.com Insurance 312k
capitalone.com Banking 302k
better.com Lending 275k
chase.com Banking 248k
rocketmortgage.com Lending 206k
quickenloans.com Lending 194k
americanexpress.com Lending 173k
irs.gov Govt 163k