Navacord consolidates Broker Partners under one national drand

Canadian insurance and risk management brokerage Navacord has rebranded six of its Broker Partners under the Navacord banner, effective November 1, 2025.

Those six brokerages are:

  • Waypoint Insurance Services and Waypoint Benefits & Financial Services
  • Seafirst Insurance Brokers
  • Lloyd Sadd Insurance Brokers and Lloyd Sadd Consulting
  • Iridium Risk Services
  • Ives Insurance Brokers
  • Insurance Store

“Aligning these brokerages under a unified, national brand is a defining moment for Navacord. This step forward allows us to enhance our value proposition for both employees and clients and accelerate our momentum as an industry leader, while scaling our capabilities and continuing to deliver high-quality service.” – Shawn DeSantis, President and CEO, Navacord.

“We have an incredible opportunity to amplify our national strength and presence while preserving the entrepreneurial spirit and local touch that our company was built upon. This rebrand honours the proud legacies of each Broker Partner while building something even greater, together.” – T. Marshall Sadd, Executive Chairman, Navacord.