Nationwide sparks creativity with TikTok jingle challenge

Nationwide is tapping into the creative energy of TikTok to reinvent its classic jingle, “Nationwide is on your side.”

Collaborating with Zaya Campbell, the 11-year-old talent who played a key role in popularizing the jingle on TikTok, Nationwide is launching a contest aimed at supporting music education.

Zaya Campbell, now Nationwide’s newest partner, will be creating content for their social media channels.

The campaign, titled the Nationwide Jingle Challenge High School Music Contest, invites US high school musical groups to share their own versions of the Nationwide jingle on TikTok. The contest is straightforward: music teachers or directors upload their group’s jingle rendition using #NationwideChallengeContest and tagging @nationwide. The top five entries with the most likes will each win $5,000 to enhance their school’s music programs.