Nationwide is looking to get small
The insurer launched a social media campaign encouraging small-business owners to enter for a chance to have their business featured on Dale Earnhardt Jr.’s No. 88 Nationwide Chevy SS because there’s more to Dale Jr. than driving race cars. Think: he is also a business owner. Small business owners have between now and June 30 to upload a photo through the Nationwide Small Business Water Cooler promotion microsite, customize it, and cross their fingers. #WaterCoolerDale. Bottom Line: the last time Nationwide stood for a real cause, someone was let go; this is them taking a break from ‘serious’.