Nationwide is Constructing New Commercial Experiences

Under the category of ‘work in progress’, Nationwide is working on a new flow for small business insurance shoppers, according to the images below:

By the look of things – a D2C small business insurance offering available via web and mobile that leverages third party data sources to offer an experience that is as easy as one, two, three, they gonna run back to me.

As it stands, the Columbus, OH-based insurer currently offers small business insurance products predominantly through agents, although it does offer an online quote request form. Have a look:

And while on the subject of commercial insurance, one last tidbit…Nationwide recently hired ex-Zubie employee Pete Frey as its commercial telematics director to develop and oversee a usage-based insurance program and connected business fleet platform.

Keywords: work in progress.

Btw, according to AM Best, sales of commercial lines via direct channels amounted to 1% in 2015.