Nationwide backs Atomic

Atomic, the embedded investing platform, secured $30 million in growth capital with participation from Nationwide Ventures .

Founded in 2020, Atomic allows banks, insurers, fintechs, and consumer brands to embed brokerage and wealth-management capabilities without building in-house infrastructure. The company reports a 52× increase in end-investor accounts over the past year and processes more than $20 billion in annualized trading volume. Clients include NerdWallet, Yieldstreet, and Bluevine.

The funding will support regulatory expansion, new product development, and deeper partnerships with financial institutions and non-financial brands worldwide.