Natalist’s reproductive health products and resources joins Benefitfocus’ Benefits Catalog

Benefitfocus , a technology platform provider enabling rapid innovation for employers, health plans and consumers, announced it has added Natalist to the ever-growing range of products and services on its Benefit Catalog. Natalist offers products and resources for family planning and reproductive health.

“Natalist is a great example of the kind of company we want to include in our Benefit Catalog, as we strive to connect people to the best solutions that provide the peace of mind they deserve at every stage of life. “We are proud to see Natalist’s continued growth after advancing through our InnovationPlace program. Now, employers will be able offer a benefit to their workforce that supports women and families in one of the most significant phases of their lives.” – Steve Swad, President & CEO of Benefitfocus.

Natalist – supporting family planning and reproductive health

Natalist provides doctor-recommended products to help individuals on their path to parenthood, along with information and support from the company’s in-house team of doctors and experts. Products span from their marquee “Get Pregnant Bundle” to a newly announced Virtual Fertility Consultation.

“Working with Benefitfocus has always been a perfect match for us, as their goal of providing easy access to benefits that improve lives aligns with our goal of being a trusted brand for family planning. Having access to the millions of lives housed within the Benefitfocus platform first helped us to accelerate the development of our company and will now accelerate its growth.” – Halle Tecco, CEO of Natalist.

Natalist’s mission is even more important in this age of the coronavirus. As women navigate the process of protecting their health, they need access to reproductive health-related products and services that have been proven to be safe and effective.


Natalist is the first company to successfully launch through InnovationPlace, Benefitfocus’ program for potential partner startups. It is designed to accelerate the availability of products or services of innovative companies who share the company’s goal to improve consumer well-being.

Five additional companies have completed the inaugural startup supplier cohort within InnovationPlace. Throughout the course of the program, founders and their teams from the selected companies worked with Benefitfocus mentors and subject matter experts with the goal to successfully launch their offering in the Benefitplace Catalog.