MS Amlin consolidates brand under single identity

MS Amlin  has streamlined its branding, becoming the sole entity to operate under the MS Amlin name. The move, effective July 1, follows changes by parent company Mitsui Sumitomo Insurance and aims to provide clearer recognition in the market.

All products, services, web domains, and social media accounts now fall under the London-based global (re)insurer. The change ensures that brokers, partners, and clients can directly associate the MS Amlin name with the company’s offerings.

“The MS Amlin brand has real power and recognition amongst our brokers, partners and clients.  It stands for a company that has stability and financial strength, all of which gives our insured clients comfort as the market grapples with the increasingly unstable world around us.” – Andrew Carrier, Chief Executive Officer, MS Amlin.