Mr. Potato Head Enters Insurance

Meet CYA:

Think: Cover Your Assets – a decentralized P2P warranty built on the blockchain network. Also, a subsidiary owned by Kaizen Ventures. The newly launched brand offers a monthly warranty program created by Consumer Priority Service (CPS) that’s designed to cover one’s electronics and appliances.

Get a feel for the flow, below:

Bottom Line: “CYA is an insurance contortionist. With removable limbs. Or maybe we are more like Mr. Potato Head? You can add or remove or swap the assets you want us to cover – at any time! Simply log in to your CYA account to make the change.”

PS. A site that’s part ‘a work in progress’ and part ‘aspirational’….