Motion Intelligence partners with CMT to launch driver rewards program

Colorado Springs-based producer of distracted-driving prevention solutions Motion Intelligence has partnered with Cambridge Mobile Telematics to launch its Evvy Scoring & Rewards Program.

As an additional feature to the existing, distraction-prevention software, the Evvy App, this program offers AI-driven measurement of key driving behaviors that are indicative of accident risk caused by mobile device distractions.

The Evvy App and the MotionIQ Evvy Manager Dashboard provide a solution for fleet managers to prevent distracted driving, monitor driver behavior. This feature roll-out builds on Motion Intelligence’s use of tech to address the root cause of mobile device distractions while driving: technology addiction.

The idea behind scoring and rewards is simple: You can’t improve what you don’t measure . We’ve learned, through our research and in working with our clients, that monitoring behavior, such as with cameras, is not enough. To eliminate distracted driving, we must interrupt the addictive behavior and provide an incentive for safe behavior. That’s what drives lasting behavior change.” – Sue Spradley, Motion Intelligence CEO.

“CMT’s DriveWell Platform uses a smartphone’s onboard sensors and advanced AI to detect distracted driving instantly and accurately. Motion Intelligence has partnered with us to focus on engagement by providing quick, actionable feedback and incentivize drivers with timely rewards through the Evvy App. This approach is proven to significantly reduce distracted driving by up to 39% in just 30 days; the drivers learn to curb risky habits and keep coming back to claim their prizes for improving.” – Ben Bowne, VP of Global Sales & Partnerships at Cambridge Mobile Telematics .