Mortgage and home equity products unite within a single digital platform
Digital lending platform Roostify announced that TD Bank has added its home equity solution to the bank’s digital home lending platform.
In 2019, TD and Roostify partnered to launch a digital mortgage platform which has enhanced the bank’s mortgage processing times to a best-in-industry average. Now, the new home equity platform provides customers with an online platform for both home equity loans and lines of credit. Customers are offered educational resources to begin the application on their own or with the assistance of a mortgage loan officer.
“TD’s partnership with Roostify has been instrumental in our continued effort to deliver legendary customer experiences at every touch point. With this latest enhancement, prospective borrowers visiting our website now have consistent, seamless interactions across all of our home lending products. Our business expects to see increased pull-through, accelerated time to close and gains in cost efficiencies.” – Jon Giles, Head of Home Equity Lending at TD Bank.
“Roostify has created the best possible digital lending experience for TD Bank customers and loan officers. Customers use the same trusted platform to apply for a home equity loan as they use for securing a mortgage. Working independently, or with a loan officer, in an omni-channel environment, the borrower can now secure the loan that best meets their financing needs and preferences of engaging.” – Rajesh Bhat, co-founder and CEO of Roostify.