Morgan Stanley Wealth Management announces addition to suite of GenAI tools

Morgan Stanley Wealth Management announced the next innovation milestone in its AI @ Morgan Stanley suite of GenAI tools for financial advisors. The new AI @ Morgan Stanley Debrief is an OpenAI-powered tool that, with client consent, generates notes on a financial advisors’ behalf in client meetings and surfaces action items.

After the meeting, it summarizes key points, creates an email for an Advisor to edit and send at their discretion, and saves a note into Salesforce.

AI @ Morgan Stanley Debrief comes after Morgan Stanley Wealth Management announced its relationship with OpenAI as its only wealth management strategic partner in March 2023 and fully rolled out the AI @ Morgan Stanley Assistant in September 2023 – a GenAI powered chatbot offering FAs quick access to all of Morgan Stanley’s intellectual capital. To date, 98% of financial advisor teams have adopted the assistant.

“We are thrilled to add yet another groundbreaking tool to our FA toolkit – further enhancing our industry-leading1 Advisor platform. AI @ Morgan Stanley Debrief drives immense efficiency in an Advisors’ day-to-day, allowing more time to spend on meaningful engagement with their clients. Because at the end of the day, the Financial Advisor’s service, advice, and relationships with clients—the human touch—remains fundamental.” – Vince Lumia, Head of Morgan Stanley Wealth Management Client Segments.

“As we reach critical mass in our AI @ Morgan Stanley endeavors, we envision a world where AI serves as an efficiency enhancing interaction layer that sits between our colleagues and the many applications they interact with such as execution and order entry, CRMs, reporting tools and risk analysis, just to name a few. Through this rollout, Financial Advisors continue to see first-hand the real benefits GenAI delivers to their practices. And we’re just getting started in unlocking the true power of this technology for all of Morgan Stanley.” – Jeff McMillan, Head of Firmwide Artificial Intelligence at Morgan Stanley.