Monthly Briefing: Agency Appointment Trends (P&C & L&H)

Our latest analysis of monthly agency appointments is now live.

Farmers is accelerating its push to scale distribution, targeting 1,700 new agency owners in 2026 through its capital-intensive Elite program.

Progressive continues to dominate early-stage distribution, frequently appearing as the first and only carrier for newly launched agencies in March.

GEICO is taking a more measured approach. Rather than pursuing broad expansion, its appointment activity remains selective, suggesting a focus on specific agency profiles or strategic markets over volume.

ERGO Group’s ERGO NEXT, formerly Next Insurance, is showing renewed momentum following its integration, adding a wave of new agency relationships and signaling a more aggressive post-rebrand expansion strategy.

Liberty Mutual’s activity points to a continued emphasis on embedded and platform-driven distribution, with appointment patterns aligning around partnerships rather than traditional agency growth alone.

The March dataset includes full carrier-level appointment logs along with tracking for newly registered P&C and life entities.