Millennial Specialty Insurance unveils new brand

MSI, one of the largest independent MGAs in the country, announced the launch of its new brand, which better reflects the company’s evolution and its continued commitment to delivering a broad spectrum of specialized insurance solutions.

Effective today, the company’s go-to-market brand will be MSI. Founded in 2015, MSI has expanded significantly through strong organic growth and strategic acquisitions of other insurance brands that already go-to-market as MSI or will soon. It is now a top three independent MGA, with more than $1 billion in in-force written premium, supporting over 1.5 million customers via in-house underwriting, claims and customer service teams.

The new brand will be rolled out across the company’s updated website and its LinkedIn page, starting today. In addition, the new brand includes the brand promise of Building Insurance Better.

“Our new brand is a powerful representation of where we are today and where we are headed. We are excited to present a more unified brand that embodies our values and supports our ongoing vision of ‘building insurance better.’ MSI was founded nearly 10 years ago as a startup offering fully digital renters insurance through its proprietary technology platform that simplified the insurance experience across every aspect of the policy lifecycle. Since then, we’ve added more than 20 products and solutions across personal, commercial, and professional lines. We are continually committed to enhancing and creating solutions and services to meet the most important risks facing individuals and businesses.” – Amy Carlisle, President of MGA Solutions at MSI.