MetLife to Offer Travel Insurance Via Tencent’s WeSure Platform

MetLife and WeSure, digital insurance provider owned by Tencent, announced a strategic partnership to offer insurance solutions to travelers through Tencent’s WeSure online insurance platform.

This alliance marries WeSure’s extensive base of 1B monthly active users on Tencent’s mobile social communications platform, WeChat, with MetLife’s global expertise in life and health protection solutions, and enables both parties to collaborate in fields such as big-data analysis, tailor-made and intelligent value-added services to deliver easier to use, more transparent end-to-end protection solutions for Chinese travelers.

MetLife has been accelerating its digital footprint through collaboration with well-established online platforms in China to develop new products and services, and this partnership underlines MetLife’s determination to improve customer experience through omnichannel options in the digital age.

“MetLife China is dedicated to providing life and health protections through career agency, telemarketing and digital channels and bank partners. The partnership with WeSure is our answer to customers’ needs for simpler, more transparent, fast, and convenient experiences in the digital era. Our collective resources and competencies will ensure customers have the right products and services that are easy to access and use” – CEO of MetLife China, Siyi Sun.

The partnership’s first solution is an aviation accident insurance product which will be provided on the WeSure platform and focus on an optimized customer experience, protection level and price. According to the Annual Report of China Domestic Tourism Development 2017, the number of domestic travelers in China reached 4.5B in 2016, with a steady year-on-year growth of 15%. The simple, cost-effective solution is a truly differentiated offering in the travel accident insurance segment.

“WeSure would like to connect insurance company and end users. On the one hand, we collaborate with leading insurance companies to develop competitive products and make it simple for users to find quality products. On the other hand, by serving the user via Tencent’s WeChat now and QQ platform in future, we are to deliver more user-driven products and services” – Chairman and CEO of WeSure, Alan Lau.

Since entering the market in 2004, MetLife China has been committed to providing long-term protection products for customers while operating its business according to strict corporate governance and robust risk management systems. The company continues to see healthy growth, underpinned by solid financial performance including guaranteed solvency capability and a growing track record of customer satisfaction.