Mercury Insurance and Safeco announce plans to transition California customers and agents

Mercury Insurance is partnering with Liberty Mutual on a plan to provide coverage for thousands of California Safeco customers impacted by a shift in Liberty Mutual’s California personal lines product strategy.

Liberty Mutual will recommend to its appointed independent agents that they place impacted Safeco renters, condo and select auto policies with Mercury to ensure a smooth and seamless transition for customers.

“Mercury and Safeco have long had a healthy, competitive relationship, sharing a common desire to protect California consumers. When Safeco approached us with the idea of transitioning their impacted customers into our portfolio, we saw an opportunity for Mercury to be there for California consumers and agents when they need us most. The result is a win for everyone — their customers and agents, Safeco and Mercury.” – Gabriel Tirador, Chief Executive Officer of Mercury.

“We are committed to the California insurance market, and independent agents are critical to achieving sustained success. This partnership with Mercury ensures they and our customers have a seamless path available for uninterrupted coverage as we focus on our core auto, home, landlord and liability products throughout the state.” – Luke Bills, Liberty Mutual President, Independent Agent Distribution, US Retail Markets.