Meet all-in-one checking and investing platform Finch
Boston-based Finch , a fintech startup that integrates the benefits of investing and the flexibility of checking into an all-in-one account, has announced its official launch on the Apple App Store. Backed by investors in Fintech and Global Banking, Finch is designed to help millions of Americans unlock the benefits of investing, develop healthy financial habits, and take steps towards financial freedom.
Finch’s platform reinvents the traditional checking account by incorporating the power of investing and putting your money to work more effectively. Founded in 2019 and a team of ~13, Finch lets customers earn investment returns by automatically investing their checking balance into a portfolio designed to match their unique risk profile. This means your entire balance is always working for you, from day one, no matter what your balance is. Finch also gives customers instant access to their money when they need it – even the invested part. 
“We knew that to help the millions of underserved Americans kick-start their journey towards building a healthy and happy financial future, we needed to create a solution that would help customers unlock the benefits of investing without having to significantly change their behavior. The approach and entire experience needed to be as frictionless as possible, and the platform itself unique in value yet familiar. Recognizing that the majority of millennials leave their balances sitting idle in their checking account, we created Finch to help customers optimize their checking balance by integrating the benefits of investing all into one place.” – Founder, Finch, Neel Ganu.
Finch offers two portfolios: Stable and Growth. The Stable portfolio consists of cash and a mix of ETFs that invest in short-term government and corporate bonds. The goal of this portfolio is to allow you to dip your toes into investing while aiming to preserve your capital. This portfolio gives you the potential to earn a return marginally greater than, but comparable to, what you would earn in a high yield savings account. Over the past ten years, a simulated Finch account invested in a typical Stable portfolio would have earned 9.0x more than a checking account and 1.8x more than a high yield savings account. The Growth portfolio consists of cash and a mix of ETFs that invest in US large stocks and bonds. The goal of this portfolio is to help you to unlock the benefits of investing and build long term wealth. Over the past ten years, a simulated Finch account invested in a typical Growth portfolio would have increased your balance by 33%.
Also, as a reflection of Finch’s values, and growing importance to Millennials, they also offer a sustainable version of the growth portfolio that invests in companies that have a positive environmental impact, are socially responsible, and commit to high governance standards.
“For Millennials that live paycheck to paycheck, it can be difficult to get started with investing, let alone optimize a financial portfolio. Instant access to your invested balances is unprecedented, and a game-changer for personal finance. Finch’s innovative platform makes investing an accessible option for this group, which is an opportunity that has been out of reach – until now.” – MIT Sloan Professor, and Managing Partner at Tectonic Ventures, Matthew Rhodes-Kropf.
“I’m excited about Finch. As someone who’s built an app for saving, and an app for investing, I see Finch putting those two things together in a very simple way. Finch allows the money you put in your account to actually help you generate returns. The Finch team is smart, humble, tenacious, and has a strong sense of purpose to help close the wealth gap in a unique and simplified way that’s needed in the market. Now more than ever.” – Co-founder, Stash, David Ronick.
Finch is available to download from the Apple App Store.