McGriff launches new digital marketplace for personal insurance

McGriff, one of the leading full-service retail insurance brokers in the U.S., today announced the launch of its online personal insurance marketplace that combines touch and technology to make insurance shopping simple and seamless for consumers. In an effort to deliver a superior client experience and promote financial wellness, McGriff partnered with insurtech Covered to develop a customized, agent-assisted digital insurance platform to deliver insurance solutions to consumers while maintaining a timely, personalized approach.

McGriff powered by Covered provides an integrated experience for individuals and families when purchasing a home or car, or when they want to review their insurance to make sure they have the right coverage for the right price.

Using the platform, clients across the country can shop digitally but may consult with an agent through chat, text, email, or a call when needed. The McGriff and Covered partnership combines human touch and technology, allowing McGriff to serve a broader range of people that live in an environment that demands evolution.

“One thing we’ve learned over the past two years is that the insurance buying process has to be adaptable for the client and for the environment in which they live. In other words, we need to make the insurance shopping experience as easy as possible for any customer in any situation,” said Renee Keen, chief executive officer for Small Business and Personal Lines at McGriff.

“Our partnership with Covered allows us to serve an even broader range of individuals and families with a digital solution that leverages relationships with many of the nation’s top carriers,” she added. “We believe it provides an enhanced customer experience and increases customer retention.

“That’s why we call McGriff powered by Covered the simpler, smarter insurance marketplace.”

To learn more about McGriff powered by Covered, visit

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