Mavrix launches AI platform Millie

Mavrix Insurance Services  has launched Millie, a proprietary AI platform designed to support agents, service teams, and insureds.

The platform handles workflows spanning intake, quote-to-bind, policy servicing, renewal preparation, and follow-ups. It also provides insureds with a guided quoting experience for personal and commercial insurance and a self-service policy management portal.

Millie does not make underwriting or claims decisions, which remain with licensed agents and carriers.

The platform was developed in partnership with AI development firm Crux .

Founded in 2025, Mavrix is a centralized brokerage born out of Heffernan Group. It handles account servicing, carrier management, and administrative functions for independent agents across personal insurance, commercial insurance, and employee benefits.