MassMutual Ventures Invests in Affinity

Affinity , the relationship management startup helping businesses leverage their data to find “their next big opportunity,” has raised $26.5m in a series B funding round led by Advance Venture Partners and Sway Ventures, with participation from MassMutual Ventures, Pear Ventures, along with several angel investors.



Founded in 2014, the San Francisco-based startup offers a platform that analyzes data points from a number of sources including email, contacts, calendars, and third-party services like Crunchbase, Clearbit, and Zapier to generate insights companies and individuals can leverage to develop and expand relationships. Using “patent-pending technology,” Affinity offers different features that help users capture data, discover relationship strength, and grow their networks by providing insights on who can make introductions.



“Affinity is changing the relationship management industry by leveraging data in ways no one thought possible. Our goal is to create a world in which anyone can tap into the full power of their network to start a company, land a dream job, close a huge deal or otherwise find great opportunities for business success. We’re building the technology infrastructure that will make that possible for everyone.” – co-founder and CEO of Affinity, Ray Zhou.