MassMutual terminates partnership with Aaptiv

In an email reviewed by Coverager dated July 12, MassMutual notified recipients that effective August 14, 2024, it will be terminating its relationship with Aaptiv.

As background, the partnership with Aaptiv was announced in June 2019, back when Haven Life was in operation. The gist was that Aaptiv and Timeshifter would be available at no cost to customers as part of the Haven Life Plus rider, which provides term life insurance policyholders with benefits beyond insurance.

Aaptiv is an audio-based on-demand app for working out that has raised over $60 million since its inception in 2015, while Timeshifter is a jet lag tool founded in 2017 that has raised $3.5 million.

In the email, MassMutual informed policyholders that if they previously activated their subscription with Aaptiv, they will continue to have access to the app for the one-year period following the activation date.

The news comes as a surprise, as MassMutual terminated Haven Life last year.