Maroo brings buy now pay later to the wedding industry

New York-based Maroo is getting in on the BNPL craze by bringing it to the wedding industry. The startup is offering couples a way to split their different wedding-related invoices with 0% APR payment plans up to 24 months.

To get customers Maroo is targeting both soon-to-be married couples and businesses offering wedding services – bridal salons, photographers, makeup artists, florists, etc. Businesses can sign up with Maroo and generate an invoice that features the flexible payment method. Once the contract is signed, the business gets the full contracted amount minus a 10% fee on the invoice that Maroo charges. Last but not least, every Maroo transaction is covered with wedding cancellation insurance via eWed, which is underwritten by Houston Casualty Company, a member of Tokio Marine HCC.

Maroo has raised a total of $3.8 million from several investors including Y Combinator, I2BF Global Ventures, Pioneer Fund, Acrobator Ventures and others.

Bottom Line: Maroo is targeting a large market although a significant amount of wedding expenses among certain age groups is covered by the parents.