ManhattanLife launches yearlong national ad campaign

On January 5th, the first ad of ManhattanLife’s new brand awareness campaign launched in the Business & Finance section of The Wall Street Journal.

The duration of the campaign will continue throughout 2021; specifically every Tuesday. “Each week we run, one of ManhattanLife’s insurance policies or annuity products will be promoted, and we’ll have dedicated web pages providing a deeper dive on content for The Wall Street Journal’s readers on the high-quality insurance and annuity products we provide to protect and enrich every phase of life — such as Voluntary Benefits, Individual & Worksite, Medicare Supplement, and Annuities.”

“Our objective for investing in a yearlong campaign in The Wall Street Journal is twofold: create awareness for the ManhattanLife brand and more importantly, communicate our mission of providing insurance and annuities that help policyholders achieve health, wealth and security in life.” – David Harris, Chairman, and CEO of ManhattanLife Group .