Luma Financial Technologies expands into life insurance

Luma Financial Technologies has expanded its partnership with Hexure to integrate FireLight® life insurance capabilities into its platform. This addition allows financial advisors to manage both life insurance and annuities within a single system.

The collaboration reflects a focus on streamlining workflows and improving transparency, providing advisors with tools to compare and manage products more efficiently. This integration supports advisors in addressing client needs with a unified approach to insurance and annuity solutions.

“We are happy to leverage our technology capabilities and carrier network to expand our four-year partnership with Luma to include life insurance, offering streamlined access to a diverse range of products from multiple carriers within a single, centralized solution. This collaboration embeds FireLight annuity and life e-application and illustration capabilities into Luma’s platform, delivering an unparalleled, cohesive sales experience that empowers professionals to seamlessly sell multiple products with efficiency, confidence and ease. Together, we’re leveraging our combined scale, technology, and expertise to broaden financial professionals’ offerings and better support clients in achieving greater insurance and financial security and stability for the future.” – Kevin Pohmer, President, Hexure.

“Building on our successful partnership with Hexure exemplifies our commitment to simplifying complex financial products. By integrating life insurance capabilities into our platform, we provide advisors with comprehensive solutions to meet their clients’ evolving needs.” – Jay Charles, Managing Director, Insurance Products at Luma.